What are the Digital Trends for Retail in 2023

With new business models being born every day, organizations must have one question in mind: am I prepared to be competitive in this market? Continuing what we have seen in the latest years, digital is being prioritized by consumers and technology is even more present on people’s lives.

Although many companies are already present in the digital world, it is not always easy to stay on top of all digital trends or update processes and services to meet new customer’s needs. To help you, we have elected 5 digital trends for retail in 2023 that you must consider adopting this year.

Digital trends for retail in 2023

Hybrid buying journey

Although many customers will prefer to order online and receive products on the comfort of their home, others still prefer to visit stores and try them out.

To meet both requirements, it is imperative to seek actions that create a complete and connected customer journey. Omnichannel, just as past years, will remain important to ensure all channels are integrated and exchanging important information about customer behaviour. This not only provides more insights for your business but makes the buying process even easier.

Having this integration offers customers more options for buying, paying, and picking up their products. Eventually, letting them choose what is more convenient will have a positive impact on customer satisfaction.

Social commerce

As the name suggests, social commerce is related to all the brands that use social media to sell their products and services. This increased exponentially in the last 2 years and continues to be a trend in 2023.

The most used social media are WhatsApp, Instagram, Facebook, YouTube and, most recently, TikTok. These channels can be valuable not only to increase brand engagement, but also to increase your sales. If you are not present in these channels, you might be missing a good opportunity!

Personalized service

Users are more attracted to brands that recognize them as unique individuals and can identify their personal interests. Therefore, the personalization of the buying experience continues to be important to attract, convert and retain customers.

With increased competitivity, you will have to seek alternatives to charm users, communicate your values and create real engagement. You must use the collected data smartly, to offer good content, customized offers, and much more.


Marketplaces continue to grow in 2023. Marketplaces are online stores that sell products from multiple suppliers, allowing the customer to easily compare characteristics, prices, reviews, among other information.

Depending on target audience, product being sold or simply the business model, marketplaces might not work for everyone. Even so, if you are creating an online store, it is a good option to consider if you are looking to decrease costs with marketing and logistics.

Live Commerce

Lives increased exponentially during the Covid-19 pandemic. This format attracted millions of viewers and generated entertainment for everyone while we could not leave our homes. Singers, influencers, and artists in general used it to interact with their audience in real-time, and it generated expressive results.

Since then, brands are now using the same practice to sell. Although it has shown better results for fashion and accessories, it is expected to extend to all industries and be an important channel of sale from now on.

Using technology in the buying process

Buyers are more connected then ever. Although many may not be familiar with a lot of tools, they sure agree it can potentially make the buying process easier. In other words, technology can be applied as a facilitator for physical and online commerce.

Among the most used and appreciated resources by users, we can highlight digital wallets for payments, chatbots, virtual fitting rooms and augmented/virtual reality. Make sure to have these under your radar!

If you are looking for a partner that will bring the latest trends and top-notch technology for your e-commerce, talk to one of our business managers and start innovating today!

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